Full-Stack Web Development
End-to-end product engineering from system architecture and API design to pixel-perfect frontends and cloud deployment — one engineer, full ownership, no handoff delays.
How I Build Production Web Applications
Great web applications start with architecture decisions, not code. Before writing a single line, I define the data model, API contracts, component boundaries, and deployment strategy. This upfront clarity eliminates the expensive rewrites and tightly coupled spaghetti that kill projects six months in.
I build on the Next.js App Router with TypeScript throughout — React Server Components for fast initial loads, client components where interactivity demands it, and tRPC or REST APIs that are contract-tested and documented from day one. Every data layer uses Prisma ORM over PostgreSQL with migrations tracked in version control.
Deployment is production-grade from the first sprint: GitHub Actions CI/CD, automated test runs on every PR, staged environments, and either Vercel for edge-delivered frontends or AWS ECS for containerised workloads. You get a system that your team can ship to with confidence — not a "works on my machine" prototype.
40%
Average page load improvement delivered across major web application refactors.
20+
Production web applications shipped, from startup MVPs to enterprise platforms.
Core Capabilities
Proven engineering solutions for complex, real-world business problems.
Next.js & React Architecture
Server components, streaming, ISR, and app router patterns that deliver fast, SEO-friendly interfaces without sacrificing developer experience or interactivity.
API Design & Backend Logic
Type-safe REST and tRPC APIs with clean separation of concerns, robust validation, authentication middleware, and database abstraction that scales under pressure.
Cloud Deployment & CI/CD
Infrastructure as Code, automated pipelines, zero-downtime deployments, and observability instrumentation so you ship fast and sleep soundly.
Database Design & Optimisation
Schema design with proper indexing, query optimisation, connection pooling, and Redis caching strategies that keep response times low as data volumes grow.
Authentication & Security
Auth.js/NextAuth with multi-provider OAuth, JWT sessions, RBAC, CSRF protection, rate limiting, and security headers configured from the start — not retrofitted.
Performance & Web Vitals
Core Web Vitals optimisation: LCP, CLS, FID/INP improvements through image optimisation, font strategies, code splitting, and edge caching configurations.
The Engagement Process
Discovery & Architecture
Define requirements, data model, API contracts, and component tree. Produce ADRs and system diagram before any code is written.
UI Foundation & API Scaffolding
Set up the monorepo, CI/CD, design system, auth, and database migrations. Establishes the patterns every subsequent sprint builds on.
Feature Development
Iterative sprint cycles with weekly demos. Each feature ships with tests, TypeScript types, and documentation.
Optimisation & QA
Performance profiling, accessibility audit, security review, and cross-browser testing before production handoff.
Production Deployment
Zero-downtime deployment with monitoring, alerts, and a post-launch support window to catch any issues immediately.
Primary Technology Stack
Pricing & Investment
Web application development is priced per project based on scope, complexity, and timeline. All engagements start with a free discovery call to scope the work accurately — no surprise invoices.
Starter / MVP
£5,000 – £15,000
Core web application with authentication, database, and essential features. Suitable for internal tools, landing platforms, and early-stage products that need to validate quickly.
Ideal for: Startups validating an idea, internal tooling, content-driven platforms
Growth Platform
£15,000 – £40,000
Full-featured web application with role-based access, admin dashboard, third-party integrations, analytics, and production-grade infrastructure on AWS or Vercel.
Ideal for: Funded startups, SMEs replacing legacy software, B2B SaaS platforms
Enterprise / Complex
£40,000+
Large-scale systems with microservices, event-driven architecture, multi-region deployment, compliance requirements, or ongoing team augmentation and technical leadership.
Ideal for: Scale-ups, enterprise software replacement, platform businesses
Prices are indicative for full project delivery. Retainer and hourly arrangements are available for ongoing development or maintenance. All projects include code ownership, documentation, and a post-launch support window.
Frequently Asked Questions
Related Services
API Development
RESTful and GraphQL APIs built for performance and scale.
SaaS Development
Full SaaS platforms with billing, auth, and multi-tenancy.
Cloud & DevOps
CI/CD pipelines and production-grade cloud infrastructure.
AI & Automation
LLM integration, RAG systems, and intelligent automation.
Mobile Apps
Cross-platform iOS and Android apps with React Native.
Ready to Build Something Exceptional?
Tell me about your project and I'll come back with an honest technical assessment, realistic timeline, and a clear plan. No sales pitch — just an engineer thinking about your problem.